• ‘VIP Treatment’ at the Core of Visit Newport Beach’s New Campaign

     
    POSTED October 9, 2019
     

Visit Newport Beach released its new marketing campaign highlighting the destination management organization’s dedication to the small meetings market. Debuted at the 2019 IMEX America show, the concept focuses specifically on the planner and the VIP treatment that they can expect from Visit Newport Beach and the city’s hospitality community.

“Today we put our stake in the sand that no other destination dedicates as much time, resources and talent to the small meetings market as Visit Newport Beach,” says Michelle Donahue, vice president of sales, Visit Newport Beach. “Our new campaign is a visual expression of how we’ve been doing business for years and we are ecstatic to have creative that accurately depicts our dedication to every group that arrives in Newport Beach.”

In order to capture the premier Newport Beach experience, the creative concept spotlights the meeting planner with aesthetic imagery of her being literally raised up in confidence. The visual illustrates the planner’s certitude that her meeting is covered by the Visit Newport Team.

“Visit Newport Beach will treat you and your clients like royalty,” says Deborah Cartwright, manager, global accounts, HelmsBriscoe. “This CVB will knock your socks off and make you shine in your client’s eyes. They are accommodating, professional, generous and fun. During our time in Newport Beach, we were picked up by an executive SUV, treated to a Duffy electric boat experience, a tour by electric bikes and then dinner. They do all the work for you, are extremely organized and very efficient. Ask about available group incentives and client airfare.

The new ad creative will premiere at meetings trade outlets late fall, followed by a full campaign roll-out including a new meetings website, commercial, collateral, marketing materials and content.

The widely recognized Chateau on the Lake Resort, Spa, & Convention Center of Branson, Missouri, has captured the coveted “Best of MidAmerica Award” from Meetings Today magazine. Readers of the magazine determined recipients of the award, voting on a handful of the top MidAmerica meeting sites based off of quality of meeting space, guest rooms, services and amenities, food and beverage offerings, staff, availability of technical equipment, recreational facilities and activities, and overall experience.

 

Oklahoma City officials recently unveiled the MAPS 3 Oklahoma City Convention Center’s new brand featuring a colorful, high-energy logo.

“Everyone has seen the rise of the MAPS 3 Oklahoma City Convention Center on the east side of Scissortail Park, and its completion will be another MAPS game-changer for our City,” says Mayor David Holt. “Today’s logo unveiling is another milestone on that path.”

 

Hard Rock International has announced its partnership with Clean the World (CTW), a leading organization in WASH (water, sanitation and hygiene). This partnership provides business travelers the opportunity to participate in a team-building activity while giving back to the community by putting together hygiene kits for those in need.