Discover Puerto Rico, the island’s first-ever Destination Marketing Organization (DMO), has reported that in the past year, the island had its highest revenue and visitors numbers of all time. This is largely due to the DMO’s campaign “CoverTheProgress,” which encourages media outlets to highlight Puerto Rico’s progress and beauty, rather than the devastation.
Since the campaign began, Puerto Rico has seen significant enhancements, including the reopening of many iconic hotels such as the Caribe Hilton, as well as the opening of many new spots like Boho Beach Club. Beyond hotels, visitors can also explore the only rainforest in the U.S. Forest System and experience the longest zip line in the Americas.
Thanks to such successes, Puerto Rico is looking to the future. “Our objective is to put the transformative power of travel to work to benefit the Island's residents and businesses,” says Brad Dean, CEO of Discover Puerto Rico. “We’re excited to see the Island thriving and will continue to market Puerto Rico as a premier global tourism destination that provides a completely unique experience.”
With so much to see, do and support, Puerto Rico’s vibrant culture, one-of-a-kind attractions and welcoming people are sure to give visitors an experience they’ll never forget (and one that doesn't require a passport or currency exchange requirement for U.S. citizens).