Sam Lippman, producer of the Exhibition and Convention Executives Forum (ECEF), has announced three speakers for ECEF, Wednesday, June 1, 2011, in Washington, DC.
The one-day program presents Paul DiModica, CEO, Value Forward Group; Mary Pat Heftman, Executive Vice President, Convention, National Restaurant Association; and Hal Vandiver, Executive Vice President, Business Development, Material Handling Institute of America.
“ECEF 2011 will continue to deliver the content exhibition and convention executives demand,” says Lippman. “Viewpoints of experts outside our industry; strategies for forecasting revenues and expenses; and case studies of successful innovation.”
ECEF’s keynote speaker, business success strategist Paul DiModica, will explain “How to Retain and Increase Exhibitors’ Participation.”
DiModica’s session will feature exclusive research that reveals techniques for penetrating corporate C-suites, connecting with senior executives and providing the justifications they need to continue to support events.
“Using new research, I’ll reveal the metrics executives need from producers to calculate their ROI from events and justify their companies’ continued participation,” says DiModica.
The three confirmed speakers are but a sample of ECEF’s day-long program, which will also include a closing keynote session led by an expert in global business strategy.
Participants will also benefit because additional time will be devoted to audience participation during ECEF 2011, according to producer Sam Lippman.
The event marks its 10th anniversary in 2011.