• Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     
  • Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     
  • Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     

Bizzabo, the world's leading end-to-end event success platform, recently released an analytical study that explores the impact of event app adoption. It analyzed more than 70 events across various industries, including publishing, computer software and insurance, and Bizzabo found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and event marketers see a 45 percent increase in attendee engagement when using branded event apps.  

Since people are using mobile apps constantly, Bizzabo knew that apps for events had to keep up the level of customization that people have become accustomed to with everything else on their phones. “At the end of the day, mobile and events go hand-in-hand,” says Alon Waks, vice president of marketing at Bizzabo. “Event apps allow attendees to more effectively network, keeps everyone aware of the latest event updates, and most importantly, provides a rich dataset from which event organizers can draw insights.” 

With Bizzabo’s own Ultra Branded App, “event planners can provide a way for attendees to fully integrate themselves in the event experience,” says Waks. “It’s a solution that allows for brands to customize the design with their own imagery, brand name, and increased networking opportunities.” 

After months of work on this study, Bizzabo has proven that event planners will see new successes if they choose to go mobile, in addition to receiving access to Bizzabo’s full suite of actionable analytics, powerful marketing tools, ticketing, registration tools and attendee experience tools.  

A prime site for conventions, trade shows and exhibitions, the Los Angeles Convention Center (LACC) recognizes that it has a unique opportunity to impact the lives of millions of guests and community members that step through its doors every year. That’s why the center has recently collected and donated 14.1 tons of remaining event items and 12 tons of carpet to various Los Angeles-based nonprofit organizations, in alignment with their commitment to zero-waste initiatives.

 

As with most facets of the meetings and events industry, the art of managing an event budget is a true balancing act. And while it’s easy to get wrapped up in the nitty-gritty, Eventbrite revealed a pleasant surprise in its 2018 Pulse Report (which surveyed 1,200 planners), finding that event budgets overall appear to be on the rise. But where exactly are those budget dollars going these days and how can planners best spend to craft memorable moments?

 

According to the Illinois Department of Agriculture, about 1.5 million Illinois workers are employed in the food and fiber system, ranking it as one of the top states in dependency on agriculture. The state’s 72,500 farms utilize 75 percent of Illinois land, including some of the most fertile soil in the world. While nicknamed “The Prairie State,” Illinois is truly a land of plenty and a hub for agritourism—with some of the largest agriculture-focused events (holding the potential for major economic impact) taking place inside its borders.