Bizzabo, the world's leading end-to-end event success platform, recently released an analytical study that explores the impact of event app adoption. It analyzed more than 70 events across various industries, including publishing, computer software and insurance, and Bizzabo found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and event marketers see a 45 percent increase in attendee engagement when using branded event apps.
Since people are using mobile apps constantly, Bizzabo knew that apps for events had to keep up the level of customization that people have become accustomed to with everything else on their phones. “At the end of the day, mobile and events go hand-in-hand,” says Alon Waks, vice president of marketing at Bizzabo. “Event apps allow attendees to more effectively network, keeps everyone aware of the latest event updates, and most importantly, provides a rich dataset from which event organizers can draw insights.”
With Bizzabo’s own Ultra Branded App, “event planners can provide a way for attendees to fully integrate themselves in the event experience,” says Waks. “It’s a solution that allows for brands to customize the design with their own imagery, brand name, and increased networking opportunities.”
After months of work on this study, Bizzabo has proven that event planners will see new successes if they choose to go mobile, in addition to receiving access to Bizzabo’s full suite of actionable analytics, powerful marketing tools, ticketing, registration tools and attendee experience tools.