Are Conference Centers More Conducive to Learning?

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The National Conference Center has released its latest white paper, this time covering the topic of what elements contribute to a productive learning environment for conference attendees. Sarah Vining, marketing manager at The National Conference Center, who authored the paper, explains that "as long as ROI and productivity are in question, planners will be saying 'no' to hotels and looking for a conference center to meet their needs."

What do conference centers provide on a consistent basis for groups? Vining says:

Technology and audio-visual matter. Technology is no longer considered a distraction. "Technology enhances learning," says Adam Stoltz of DEGW, who contributed to the report. "It adds a certain degree of robustness to information provided. The person receiving that information can use technology [laptops, iPads, tablets or smart phones] to explore it further." As a result, meetings need advanced technology capabilities, such as large bandwidth at a conference center.

Meeting space should match an organization’s need.  When hosting training in a focused environment like a conference center, Stoltz indicates that planners will see better learning results. "Because attendees are more comfortable," he explains, "they’re better able to absorb and retain the information."

Comfort and practical­ity are a win-win for at­tendees and organizations. Everything about meetings has evolved in the past decade or so, from lighting and sound to training styles and set-up. Today we know that the more comfortable attendees are in ergonomically designed environments, the more productive they will be. They will understand the material and their roles better and, as a result, will have higher job satisfaction.

To read the full report, "Why Conference Centers are More Conducive for Learning," visit

Kate Smith
Web Editor
Meetings + Events

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