Welcoming a record of 17.4 million overnight visitors in 2017, Denver is becoming a popular meeting spot. According to a Longwoods International Annual Visitor Profile Study, this year alone, revenue from Denver’s tourism industry increased five percent from 2016 making it a desirable destination. With an increase in tourists come overnight business travelers as well. Visitors are attracted to Denver’s charm and entertainment opportunities.
According to Richard Scharf, president and CEO of VISIT DENVER, The Convention and Visitors Bureau, a healthy tourism brand stimulates business. “Since voter approval to increase tourism marketing dollars in 2005, Denver tourism has grown by 65 percent compared to 24 percent nationally,” said Scharf. “Tourism is a huge economic driver for our city, and we are pleased we have been able to build on our success in driving visitor demand that helps to fill airline seats, theatre seats and hotel rooms.”
With 2,605 new hotel rooms, 245 restaurants, and one of the most acclaimed beer scenes in the country, Denver is already a popular vacation spot. But the new study indicates the city is also a top spot for meetings and events. On average Denver’s biggest spenders in 2017 were leisure visitors, followed closely by business travelers.
Longwoods International Annual Visitor Profile Study indicates that, according to visitors, popular Denver attractions include Red Rocks Park and Amphitheatre, the Denver Zoo, the Denver Botanic Gardens and any of its top entertainment areas like 16th Street Mall, LoDo Historic District, or Denver Union Station. Find the full study results and more information from VIST DENVER online.