Discover Lehigh Valley, the destination marketing organization that promotes tourism in Pennsylvania’s Lehigh and Northampton counties, announced President Michael Stershic will retire at the end of 2018.
“I’ve been fortunate to live and work in Lehigh Valley for more than 35 years, and it’s been a true honor to serve in this role for 14 of those years,” said Stershic.
Stershic made the announcement at the group’s board of directors meeting. “I’ve been fortunate to work alongside incredible colleagues who strive to fulfill our mission every day, helping to promote our wonderful downtowns, attractions, festivals, venues, restaurants and sporting events that drive tourism and investment in our region,” said Stershic.
Kassie Hilgert is president and chief executive officer of ArtsQuest and chair of Discover Lehigh Valley’s board of directors. Hilgert noted, “Mike has been a champion and incredible advocate for the entire Lehigh Valley during an exceptional time of growth as it relates to new tourism attractions and hotels. Mike’s leadership has helped to drive tremendous growth and visibility for the region and Discover Lehigh Valley, and we are grateful to him for his passion, dedication and support. We wish him the best and congratulate him on his well-deserved retirement.”
In anticipation of Stershic’s career milestone, the Executive Committee of Discover Lehigh Valley’s board of directors appointed a search committee to be led by Hilgert and Lehigh Valley IronPigs President and General Manager Kurt Landes.
“I am confident in the board of directors and the team we have in place to ensure this important work not only continues, but also thrives,” concluded Stershic.
The board of directors will begin its search for qualified candidates and allow time for transition over the next nine months.