Recently, DoubleDutch introduced three of their new products at the PCMA Convening Leaders Conference in Chicago. These innovative products were created to enhance the event planning industry.
“The DoubleDutch product roadmap is closely aligned with the needs and pain points of all event stakeholders - organizers, exhibitors and attendees,” said Lucian Beebe, DoubleDutch vice president of product. “Location-Based Messages allows organizers to communicate directly with attendees in a nuanced and tailored way, Lead Retrieval with Notes helps exhibitors capture important prospect information without ever having to leave the app and the Personalized Activity Feed greatly enhances the attendee experience at events.”
The first product is location-based messages, powered by iBeacon. Event organizers can use this technology to send messages in a timely manner to attendees’ mobile devices. This could be used for many different purposes including, welcoming guests, making announcements or promoting a guest speaking. The messages can be targeted towards a specific group of people, enhancing the experience of the participant.
DoubleDutch has also created a new and advanced version of its Lead Retrieval feature that allows attendees to take notes about potential customers to maximize leads. This is a way that event organizers can retrieve information about the attendees and add notes about the specific client. With this system, exhibitors can personalize the message to increase the chances of a lead conversation post-event.
The final product that was introduced was the DoubleDutch activity feed, which helps attendees stay on top of their agenda, receive information and stay on track during the event. This feature is more personalized than ever; it even provides attendees with reminders to ensure they are aware of the event’s activities.