• DoubleDutch Launched New Analytics Platform

     
    POSTED March 4, 2015
     

Recently, DoubleDutch released its new analytics platform called Event Performance. This new platform is designed to allow marketers to produce more effective and strategic events. Event Performance is meant to help event planners and organizers monitor content and engagement metrics during the duration of the event. The data is collected from the DoubleDutch made application.

"Event Performance is the culmination of a much broader vision," said Lucian Beebe, VP of product. "All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events. Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better."

The data collected by the application allows event professionals to improve attendee engagement and app adoption. Organizers of the events can track their attendees once they are logged into the app to send emails, track content trends and note which sessions should anticipate the most traffic. The app can help organizers push less popular sessions and boost attendance.

In the application, popular user-generated content is consolidated and sorted into “Top Status Updates.” This helps organizers recognize what is important and noteworthy to the attendees of the event and how to promote engagement. The Engagement Score attribute to the application will allow the tracking of attendee satisfaction by taking notice of how many attendees are interacting with the app.

Event Performance is an app meant to be innovative to the event industry by allowing professionals to discover the wants and needs of event attendees.

Marriott and Disney resorts were in 16 of the top 25 spots in RedWeek.com’s report on the most popular timeshare rental resorts. Marriott-branded resorts won five of the top 10 spots and 11 of the top 25. Disney’s five listed resorts includes the new, Bay Lake Tower at the Contemporary Resort.

 

Turnberry Associates, a Miami-based real estate developer, has revealed the plans for the new JW Marriott opening in downtown Nashville in 2018. The 33-story property will be shaped like an elliptical and will be a prominent part of Nashville’s skyline at 386 feet tall.

The hotel will be located within 2 miles of Nashville’s landmarks, including: the Music City Center, The Country Music Hall of Fame, Shermerhorn Symphony Center and The Ryman Auditorium.

 

The Ritz-Carlton, St. Louis has finished the first year of a program meant to reduce hotel CO2 emissions, and it has been successful.

The project primarily focuses on composting, its fully operational in the hotel. In the first 11 months, hotel teams composted 415,000 pounds of unused food waste. The composted scraps are picked up by St. Louis Composting and sent to a facility in Belleville, Ill. The compost is sold to homeowners and landscapers in the St. Louis area.