• DoubleDutch Launched New Analytics Platform

     
    POSTED March 4, 2015
     

Recently, DoubleDutch released its new analytics platform called Event Performance. This new platform is designed to allow marketers to produce more effective and strategic events. Event Performance is meant to help event planners and organizers monitor content and engagement metrics during the duration of the event. The data is collected from the DoubleDutch made application.

"Event Performance is the culmination of a much broader vision," said Lucian Beebe, VP of product. "All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events. Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better."

The data collected by the application allows event professionals to improve attendee engagement and app adoption. Organizers of the events can track their attendees once they are logged into the app to send emails, track content trends and note which sessions should anticipate the most traffic. The app can help organizers push less popular sessions and boost attendance.

In the application, popular user-generated content is consolidated and sorted into “Top Status Updates.” This helps organizers recognize what is important and noteworthy to the attendees of the event and how to promote engagement. The Engagement Score attribute to the application will allow the tracking of attendee satisfaction by taking notice of how many attendees are interacting with the app.

Event Performance is an app meant to be innovative to the event industry by allowing professionals to discover the wants and needs of event attendees.

Westin Hotels & Resorts and Wischermann Partners, Inc., announced the official dining concept for The Westin Jackson: Estelle Wine Bar & Bistro.

Located adjacent to the hotel, the bistro Twill feature modern American fare fused with European influences. During the day it is a café bar, which transitions into a hotspot at night.

 

The Special Event Company of Raleigh, N.C., announced a partnership with Raleigh-based Travel Management Partners.

TMP provides clients with a local planning experience with access to global resources, customized program strategies, cost savings and 24/7 customer service.

The partnership gives The Special Event Company’s clients access to TMP’s services. TMP’s clients will also be able to access the company's meeting and event services.

 

Held at North Ridge Country Club in Raleigh, N.C., The Special Events Company recently debuted the 2017 North Carolina CEO Forum. The planning, logistics and on-site operation of the leadership forum was led for the eighth consecutive year by the Cary-based company. This year’s event was focused mainly on Innovation and Leadership in Healthcare which brought more than 400 CEO’s and executives from organizations and companies around the United States.