Fostering conversation is the goal of DoubleDutch’s newest app update, which offers direct messaging between attendees and different channels for discussions. The app’s new Activity Feed allows users to upload photos, comments and more.

“[The Activity Feed] is the heart and soul of the app where we’re giving attendees the opportunity to express themselves,” says Emily He, chief marketing officer. “Most event apps are static apps that just contain content such as the agenda/schedule, list of speakers or exhibitors, map of the venue, but don’t provide attendees the ability to interact and engage with each other.”

Attendees can use either topic channels or session channels. The real-time discussions connect attendees and encourage a new level of participation for event planners and participants.

Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.

 

The JW Marriott Grand Rapids is taking an active approach to New Year’s resolutions with a new Wellness Break Menu, offering activities such as yoga, kickboxing and more.

The idea was inspired by a recent study of Fortune 100 companies that found employees’ overall well-being translates to improved productivity and increased likelihood of staying with their company for more than one year. The menu, which also offers light therapy and mindfulness activities, is intended to help groups increase productivity during meetings.

 

No cars, just bicycles and horse-drawn carriages. It might feel like a throwback to another era, and Mackinac Island certainly has quaint charm. But it’s also a beautiful modern-day getaway.