• Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The McNamara Alumni Center hosted the September program. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Nick Peter, McNamara Alumni Center. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maria Cabrera Hutera, CMP, 3M. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maddy Arthur, metroConnections. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary). 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.

At ILEA MSP’s September program at the McNamara Alumni Center, attendees turned their attention to Lady Gaga. No, she wasn’t performing. Rather, marketing expert Jackie Huba dissected Lady Gaga’s method that has made her one of the biggest pop stars of our time— thanks in large part to her faithful following on social media. Presenting research from her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics,” Huba demonstrated specific strategies that businesses can use to their advantage. ilea-msp.org; jackiehuba.com 

Nestled on the banks of the Mississippi River, this city boasts an outdoor scene that rivals any in Minnesota.

 

Michigan Society of Association Executives (MSAE) suppliers, members and friends started their day on Nov. 17 at the Marriott East Lansing at University Place for the Association Choice Awards Celebration (see page 56) networking brunch. Sixty-eight supplier partners that make a difference in the association community were nominated in 23 categories. Online voting by only MSAE members whittled the finalists in each category down to the winners. 

 

Thirteen meetings industry-related organizations joined forces as the Meetings Industry Council of Colorado to coordinate and host the 24th annual Serving Up Hope Luncheon on Nov. 7 at Denver Mart. More than 700 industry professionals attended and raised more than $30,000 for Food Bank of the Rockies’ Denver’s Table program. Food sta - tions receiving awards included Marriott Denver Tech Center for Best Appetizer, Renaissance Denver Stapleton Hotel for Best Entrée, Rialto Cafe for Best Dessert, and Scratch Catering Services for People’s Choice.