The International Society of Hotel Association Executives is expanding its membership opportunities with a new name: the International Society of Hotel Associations (ISHA). Now, the scope of its membership will include all staff of state hotel and lodging association members. ISHA is the unified voice of lodging associations throughout the United States, Canada and the Caribbean and will now offer extensive advocacy, information, networking and professional resources to a wider range of members.
The new name signifies a major expansion of ISHA’s focus and mission. “The industry is enjoying a stellar period of growth and profitability, but increasingly complex challenges demand access to information and solutions for matters impacting the industry,” said Jennifer Flohr, senior vice president, California Hotel & Lodging Association.
ISHA serves as a centralized conduit of information that supports its members’ efforts to deal with issues such as sustainability, security, technical advances, member and revenue generation, and crisis management. “We have the collective voice that we use when we talk to AH&LA and AAHOA on national issues. Additionally, ISHA can link our members who need assistance dealing with a particular advocacy issue together with other member hotel and lodging associations that have successfully dealt with similar advocacy or regulatory problems,” said Christina Pappas, executive director, ISHA.
The new name signals a strategic emphasis on professional development and the need to prepare all staff members for a wider role in the lodging industry at every stage of their hospitality careers. By providing current, accurate and pertinent information on a wide range of topics, ISHA creates learning opportunities that enable members to deal with the challenges the lodging industry will face in the coming years.