The days surrounding the annual North American International Auto Show in Detroit are busy times for event planners, caterers and car brands alike. One of the big parties on the Jan. 19 Charity Preview night was Bank of America’s afterglow reception at The Aloft Detroit at the David Whitney

“The entire event was spectacular. We included many new and on-trend components,” says planner Rebecca Schlussel of Star Trax Events in Ferndale. 

For the second straight year, Star Trax advisors Shannon McConnell and Jennifer Ajlouny produced the event attended by more than 300 guests. Attendees were welcomed by a custom red carpet and life-sized ice sculpture/servers ready with champagne upon arrival. A Modern Motown Event, entitled “A New Town in the Best City,” featured a full feast plus Faygo floats and Saunders fudge-smothered doughnut holes.

“From beginning to end, the ambience was warm, sleek and inviting,” adds McConnell, Star Trax’s senior event director. “Nothing was missed.”

Live violin musicians put a modern spin on Motown while a massage station with custom slippers, elegant linen, floral and décor invited guests to relax. Video mapping featured a display of Detroit through the years and mirrored bars and tables, elegant draping, lighting and sound all added to the modern Motown mood.

“I am so grateful and appreciative for the team that made Motown a hot hit! From the invite, to the great interactive art experience, phenomenal food, décor and entertainment, it was creative, innovative, engaging and fun. Thank you, Star Trax, for your hands-on support and care,” says Bank of America Detroit Market Executive Tiffany S. Douglas after the event.

Forte Belenger of Troy handled caterer duties and Gerych’s Distinctive Flowers of Fenton provided the décor and floral. Lighting, sound and video mapping was coordinated by Star Trax Event Productions. 

At the end of 2017, the NYC & Company 17th Annual Visionaries & Voices Gala was held at the Ziegfeld Ballroom in New York City. The annual event celebrates iconic individuals and institutions that embody the vibrancy and vitality of New York City. The 2017 event honored “The Greatest Showman,” a new film from 20th Century Fox; SPE Partners and the new National Geographic Encounter: Ocean Odyssey; and the NFL and Cirque du Soleil Entertainment Group for the new NFL Experience Times Square.

 

Nearly 500 people from Illinois and the greater Midwest gathered at the stunning Palmer House Hilton Feb. 26-28 for the annual Illinois Governor’s Conference on Tourism. During the three-day event, attendees had the chance to hear from key industry officials, including an opening keynote from Carroll Rheem, vice president of research for Brand USA; a luncheon talk on crisis management and tourism security from Dr. Peter E. Tarlow, founder and president of Tourism & More; and an address by Cory Jobe, director of the Illinois Office of Tourism, at the closing breakfast.