• VISIT Milwaukee’s Rebranded Website is Reimagining City Tourism

     
    POSTED April 10, 2018
     

VISIT Milwaukee, the convention and visitors bureau for Milwaukee, has redefined the city’s online image for meeting planners and recruiters and captured the spirit of Milwaukee’s people, neighborhoods, events, and attractions through a new website.

“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing & communications for VISIT Milwaukee.

“From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city.”

VISIT Milwaukee worked with their marketing agency partner, Hanson Dodge, to create the new website.

“Early in the process we saw the opportunity to create not just a website, but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves,” said Tim Dodge, CEO of Hanson Dodge.

This re-imagined experience will drive additional tourism dollars, and increase economic impact within the region.

“Meeting and events planners are looking for 360-degree photos of unique and unconventional gathering spaces, as well as a mapping function that shows hotel, restaurant, and attraction locations within a neighborhood or in relation to the Wisconsin Center,” continued Suardini. “We redeveloped our website with meeting planner needs top of mind to help make it easier to plan your event in Milwaukee.”

Other new sections on the website include a slot-machine-style “randomizer” on the homepage to find things to do as well as a “My Trip” tool to plan trips on a virtual level.

JW Marriott Nashville recently announced an exclusive partnership with American bootmaker Lucchese. The hotel, which is scheduled to open in July, says the partnership will give guests the opportunity to explore Music City in luxurious style.

"Partnering with JW Marriott Nashville is a natural way to immerse visitors into the spirit of the city," says Lucchese President Doug Kindy.

 

Luxury guest ranch C Lazy U Ranch recently won the Wine Spectator Award of Excellence for the third year in a row and simultaneously announced the appointment of Certified Level II Sommelier Elise Blann. Blann will work closely with Executive Chef Dennis Kaniger at C Lazy U to select the perfect wine for each meal. The dining program specializes in regional ranch cuisine, such as Rocky mountain trout, rosemary rack of lamb and aged western beef.

 

Gaylord Rockies Resort & Convention Center recently announced the addition of Director of Food & Beverage Saddiq Mir and Executive Chef Fabian Ludwig to its culinary team. The resort destination is set to open in late 2018 and will feature a wide variety of F&B options, including a steakhouse, a sports grill, a sushi bar, a cocktail lounge and multiple coffee and quick bite spots.