• ‘VIP Treatment’ at the Core of Visit Newport Beach’s New Campaign

     
    POSTED October 9, 2019
     

Visit Newport Beach released its new marketing campaign highlighting the destination management organization’s dedication to the small meetings market. Debuted at the 2019 IMEX America show, the concept focuses specifically on the planner and the VIP treatment that they can expect from Visit Newport Beach and the city’s hospitality community.

“Today we put our stake in the sand that no other destination dedicates as much time, resources and talent to the small meetings market as Visit Newport Beach,” says Michelle Donahue, vice president of sales, Visit Newport Beach. “Our new campaign is a visual expression of how we’ve been doing business for years and we are ecstatic to have creative that accurately depicts our dedication to every group that arrives in Newport Beach.”

In order to capture the premier Newport Beach experience, the creative concept spotlights the meeting planner with aesthetic imagery of her being literally raised up in confidence. The visual illustrates the planner’s certitude that her meeting is covered by the Visit Newport Team.

“Visit Newport Beach will treat you and your clients like royalty,” says Deborah Cartwright, manager, global accounts, HelmsBriscoe. “This CVB will knock your socks off and make you shine in your client’s eyes. They are accommodating, professional, generous and fun. During our time in Newport Beach, we were picked up by an executive SUV, treated to a Duffy electric boat experience, a tour by electric bikes and then dinner. They do all the work for you, are extremely organized and very efficient. Ask about available group incentives and client airfare.

The new ad creative will premiere at meetings trade outlets late fall, followed by a full campaign roll-out including a new meetings website, commercial, collateral, marketing materials and content.

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton.

 

After almost 20 years of vacancy, the Cook County Hospital in Chicago will be put to use once again. A $150 million adaptive reuse project restored the historic, 106-year-old hospital, which has become a combined Hyatt Place and Hyatt House hotel, as well as medical offices, a museum, a food hall and more. While the opening is multi-phased, the hotels are scheduled to open in late July.  

 

Doctors, nurses, grocery store employees and more were essential to sustaining the continued stay-at-home orders that helped fight the spread of COVID-19. Such workers put their health at risk for the benefit of society, and Nakoma Resort and the Lost Sierra Chamber of Commerce want to recognize them for their efforts through the “Send Your Heroes” campaign.