• The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

    New Venue Spotlight

     
    POSTED October 23, 2018
     
  • The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

    New Venue Spotlight

     
    POSTED October 23, 2018
     
  • The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

    New Venue Spotlight

     
    POSTED October 23, 2018
     

The 4 Eleven at 411 South Main Street in Fort Worth is a mixed-use property that includes an event venue, several retail shops and space for a restaurant. The project involved transforming an 18,000-square-foot warehouse, which was slated to be demolished and replaced with a parking garage. 

The property is nestled in the heart of Forth Worth’s up-and-coming South Main Village. “When we saw this building, we believed we had to do something special, and that it was the right thing to do for the neighborhood,” says Jana Clark, co-owner of 4 Eleven. “When you drive down South Main, you already see the renaissance that is happening. It feels fresh and energetic, like watching a new season bloom. For me, it’s where my dreams are coming true; community, collaboration, design, culinary and artistic expression have collided under one roof at The 4 Eleven. Working with my daughter, Jessie, and a staff of creatives makes every day super exciting. The whole area is now an incubator for dreamers, movers and shakers.” 

The 4 Eleven tenants include Winton and Waits, a home goods and accessories store, Greenhouse 817, a locally owned botanical design studio; LTO, featuring furniture and decorative accessories, and Alchemy Pops, which offers handmade artisan frozen pops. Each store has its own entrance on South Main Street and is also accessible through the main public entrance. The property includes 18,000 square feet of space, which is ideal for a fullservice restaurant and bar.

In addition to retail shops, The 4 Eleven offers a 6,300-square-foot venue that allows for customizable floor plans and room for up to 420 guests.

The event space in the main warehouse reveals its industrial past with exposed beams, duct work and white brick walls. Two staircases lead to an open mezzanine with expansive windows providing natural light and views of the surrounding area. The outdoor space includes a courtyard with rustic brick walls and an ivy-adorned garden patio providing two distinct areas for celebrating outdoors. 

The venue offers a catering kitchen as well as an on-staff event producer, Karl Marshall. Marshall, a 20-year industry veteran, previously worked as the director of special events for the Dallas Market Center. 

The 4 Eleven is mere blocks from downtown Fort Worth, the Fort Worth Convention Center and multiple hotels, restaurants and entertainment venues. 

This summer, Tenaya Lodge at Yosemite is debuting $25 million in expansions. The new Explorer Cabins at Tenaya Lodge features a central gathering building, communal outdoor fire pits and more than 50 two-bedroom cabins. Also, the lodge recently introduced new Glacier Point at Sunset Tours that run from May through September and combine the expert knowledge of a local guide with the beauty of Yosemite National Park. Groups can enjoy wine, cheese and crackers or their own picnic dinner while enjoying the alpenglow.

 

Originally built in 1927 and located in Death Valley National Park, the mission-style Inn at Death Valley celebrated its $100 million transformation with a grand reopening celebration in November 2018. The property, owned by Xanterra Travel Collection, features 66 updated rooms, a renovated fine dining restaurant and cocktail lounge, the new Tranquility Spa, and a spring-fed pool bordered by a new café and cabanas. Twenty-two one-bedroom casitas have been added along with Mission Gardens, a prime location for outdoor events.

 

The Josie Hotel, a ski-in/ski-out boutique property in Rossland, British Columbia, opened its doors in November at the base of RED Mountain Resort’s slopes. The 106-room property, named after one of the town’s most notable mines, Josie Mine, also is located along Canada’s world-renowned Powder Highway in the heart of the West Kootenays. Key amenities include more than 1,500 square feet of function space, a spa (opening winter 2019) and fitness center, and The Velvet Restaurant & Lounge.