• Activate Attendees' Senses Through Infusion with the Natural World

     
    POSTED June 24, 2022
     
    Photo credit: Julia Tester Flowers
  • Activate Attendees' Senses Through Infusion with the Natural World

     
    POSTED June 24, 2022
     
    Photo credit: Julia Tester Flowers

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

SIGHT You can bring nature indoors anywhere by incorporating green walls, water, herbal centerpieces, and natural, textured materials like wood and stone. New York City-based florist Julia Testa instills natural elements like flowers, oranges, and succulents into branding events and product launches—imbuing creativity and cheerfulness in attendees.

SOUND Amplifying natural sounds of a flowing stream, breaking waves, or fluttering bird song into your event can be relaxing. All you need are some strategically placed Bluetooth speakers and a free app like myNoise, which has numerous natural white noise options, including walking in the woods, the Irish coast, and distant thunder. 

SMELL Try infusing your event space with essential oils, such as lemon, which stimulates energy and improves mood, and peppermint, which supports memory and concentration. The Canadian Corporate Meetings Network, which serves corporate meeting planners, uses “scent branding” to positively influence event goers. 

The Hilton Dallas Lincoln Centre completed its $24 million renovation of the entire hotel and conference center. Renovations began in 2020. 

The North Dallas conference center hotel renovation includes a full redesign of all 503 guest rooms, lobby and public areas, and food and beverage outlets. Additionally, the hotel’s 55,000-square-feet of meeting space was updated with new furnishings, technology upgrades, and the addition of a new 6,600-square-foot Lakeside Ballroom. 

 

The Global Business Travel Association and Uber for Business teamed up to conduct ground transportation research and and shared the results in a report titled The Corporate Travel Comeback: The Evolution of Ground Transportation and Other Trending Business Travel Topics. GBTA members and industry stakeholders in the U.S.

 

Anchorage is a city like none other—making it a popular choice for hosting meetings and events.

Through the tall windows of the Dena’ina Civic and Convention Center in Anchorage, meeting attendees can gaze out toward Cook Inlet, which stretches all the way to the Gulf of Alaska and toward mountains—some snow-capped—representing several ranges. They may even see an eagle fly by or see one of the 1,500 moose that are said to roam Alaska’s largest city. It’s easy to see why it’s said that Anchorage is a city like none other in the United States.