• Activate Attendees' Senses Through Infusion with the Natural World

     
    POSTED June 24, 2022
     
    Photo credit: Julia Tester Flowers
  • Activate Attendees' Senses Through Infusion with the Natural World

     
    POSTED June 24, 2022
     
    Photo credit: Julia Tester Flowers

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

SIGHT You can bring nature indoors anywhere by incorporating green walls, water, herbal centerpieces, and natural, textured materials like wood and stone. New York City-based florist Julia Testa instills natural elements like flowers, oranges, and succulents into branding events and product launches—imbuing creativity and cheerfulness in attendees.

SOUND Amplifying natural sounds of a flowing stream, breaking waves, or fluttering bird song into your event can be relaxing. All you need are some strategically placed Bluetooth speakers and a free app like myNoise, which has numerous natural white noise options, including walking in the woods, the Irish coast, and distant thunder. 

SMELL Try infusing your event space with essential oils, such as lemon, which stimulates energy and improves mood, and peppermint, which supports memory and concentration. The Canadian Corporate Meetings Network, which serves corporate meeting planners, uses “scent branding” to positively influence event goers. 

The numbers are in for the 11th edition of IMEX America held Oct. 10-13 at Mandalay Bay, Las Vegas. While last year’s show was a reunion of sorts for the meetings and events industry, this year it was a business-fueled gathering. 

About 12,000 people participated in IMEX America, including over 4,000 buyers. The 2022 show was 45% bigger than last year, due to an easing of travel restrictions along with 40% of returning exhibitors signing up for more booth space. 

 

Cambria Hotels—an upscale brand franchised by Choice Hotels International Inc.—introduced the Cambria Hotels Threads Collection, a new product offering that further elevates the brand’s commitment to creating a sense of place in each Cambria hotel. Leveraging the creativity of community artists from across the country, the first edition of the Threads Collection features three exclusively designed pairs of socks inspired by the surroundings of Cambria hotels in New England, South Carolina, and Arizona.

 

Sitting at the corner of Chartres Street and St. Louis Street, the Napoleon House exudes and exhibits French history in a way that “suspends you in time,” says Executive Chef Chris Montero. The historic building’s first occupant was New Orleans Mayor Nicholas Girod from 1812 to 1815, notably offering refuge to Napoleon Bonaparte, from whom the building gets its name, during his exile. Though he never arrived, the name stuck.