• AHLA Launches #TakeMeBack Campaign To Create Nostalgia Around Travel

     
    POSTED May 28, 2020
     

Due to COVID-19, non-essential travel was, or has been, banned for months. Long anticipated trips and in-person gatherings were canceled and people have adjusted to the new normal: staying at home and meeting over Zoom. However, states have been slowly lifting restrictions, and non-essential travel will soon be happening across the country again. However, some may not be as comfortable with the thought of traveling as they were before the pandemic.  

The American Hotel and Lodging Association, or AHLA, is anticipating such hesitation from potential travelers once leaving the house is safe. In response, the association is launching its #TakeMeBack campaign in order to promote thoughts of traveling once again, and to help people reminisce about memories made on unforgettable past trips. 

To participate, social media users can simply post a photo from past vacations with the hashtag #TakeMeBack, challenging friends to participate. Or, take AHLA’s This or That Instagram challenge, where users can share their dream travel agendas on their stories. Finally, AHLA offers sample or personalized e-postcards to share on social media to help reminisce and promote conversations about non-essential travel.  

Tag AHLA on FacebookTwitter, Instagram, or LinkedIn.  

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton.

 

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com

Michael Cerrie was recently named the Executive Chef for Mackinac Island’s Grand Hotel.  

1. What are you looking forward to most in your new role? 

 

After almost 20 years of vacancy, the Cook County Hospital in Chicago will be put to use once again. A $150 million adaptive reuse project restored the historic, 106-year-old hospital, which has become a combined Hyatt Place and Hyatt House hotel, as well as medical offices, a museum, a food hall and more. While the opening is multi-phased, the hotels are scheduled to open in late July.