• Arlington CVB Study Shows Positive Tourism Results

     
    POSTED August 24, 2016
     

Almost 14 million visitors spent an estimated $1.4 billion last year in Arlington, Texas, according to a study conducted by Longwoods International. This study was prepared for the Arlington Convention & Visitor’s Bureau with a mission to provide an overview of Arlington’s tourism business in 2015. It included information about overnight and day visitors, how much visitors were spending and other relevant trends.

“As Arlington undergoes a transformation, we can see that travel and tourism continue to experience significant growth,” says Ron Price, president and CEO of the Arlington Convention & Visitors Bureau. “Continuing to expand upon Arlington tourism options with new projects like Texas LIVE! and others is a key element of success to properly compete with comparable destinations.”

In 2015, Arlington had 3.9 million visitors and of those, an estimated 56 percent stayed overnight, while 44 percent came for day visits.

“We use the results of this study to gather visitor information and assess the impact of our ongoing tourism efforts,” says Decima Mullen, senior director of marketing and public relations for the Arlington CVB. “This is a positive testament that those efforts are continuing to build upwards, creating a stronger economy for our community while consistently offering our visitors memorable experiences.”

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?