• Meet Carol Krugman, MEd, CMP, CMM

     
    POSTED September 18, 2013
     

    Meet Carol Krugman, MEd, CMP, CMM

In 1980, Carol Krugman, MEd, CMP, CMM , like many others, inadvertently fell into the meetings and events industry. "I started planning meetings as part of my product manager job for a multinational pharmaceutical company, but I soon found that planning the management meetings for my product portfolio was much more fun than the marketing work I was doing," she says.

Over the next three decades, she steadily moved from the corporate side to the agency side, eventually becoming CEO of her own international meeting management company, Krugman Group International.

In 2008, with encouragement from her husband, Alex, Krugman decided to make another career path switch. "I had been doing a lot of teaching and speaking for MPI [Meeting Professionals International] and other industry associations the entire time I was running my company. Teaching has always been the work of my heart, so it was a natural transition," she says. "My friends used to joke that I only owned a company so I could pay for my teaching habit. The rewards are many and ongoing."

As an assistant professor for Metropolitan State University of Denver, Krugman teaches numerous courses related to meeting and business event management. "I love this upcoming generation because they share the same passion for the industry that I still have. But unlike those of my generation, my students will be starting their careers with a foundation of knowledge and skills that we had to teach ourselves by trial and error," Krugman shares.

Currently serving on the Convention Industry Council’s national CMP Board of Directors and involved in the oversight of the Certified Meeting Professional designation, she sees great opportunity for growth within newly designated subspecialties and a new level of professionalism.

"The CMP-HC, a subspecialty for meeting planners in the pharmaceutical, biomedical and medical associations, is in the final stages of development, and we are all very excited about it," Krugman says. "It will be designated to those working on very specific types of planning, following very specific government guidelines and other regulations."

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

Event planning and experience design go hand in hand. Just ask Maria Moyano, experience designer for the Museum of Ice Cream (MOIC), based in NYC. “I think that everything is an event. You can go have coffee, and that’s an event. Everything is also an experience. You feel happy, and that’s an experience. It’s about what you are trying to get out of the event—and then how does an experience elevate it,” says Moyano.

 

In the midst of the pandemic last year, Loris Menfi joined San Antonio Marriott Rivercenter and Riverwalk as general manager. At the time of her hire, Rivercenter had recently unveiled a renovation to its 70,000-plus square feet of meeting space.