• When a New Business Model is Needed

     
    POSTED May 30, 2013
     

    Fun Productions separates-in a good way.

Adjusting The Structure of a longtime business to accommodate growth and new services is not always easy. We checked in with Dawn Abbott, CSEP, to get an update on what’s happening at Fun Productions, which she co-owns with her husband, Tim.

COM+E: What prompted the recent changes at Fun Productions?
DA: We have separated out the company and/or started new companies. This was done for branding and marketing purposes as well as from an operations efficiency standpoint. We were running three distinctively different entities as if they were one. Strategically from both a sales and an operations point of view, it was not efficient. Clients needed to understand the unique qualities and services of each, and the way the event types were handled internally from a staffing and planning perspective was very diverse.

COM+E: How are the three companies different?
DA: Fun Productions, Inc. is now strictly a full-service amusement rental company concentrating on inflatables, casino, carnival, sports and video games. We still offer the same inventory of 200-plus entertainment services and fully staff all our events. 

The new "smarty pants little sister company" is Colorado Teambuilding Events, Inc. We were doing team-building events for years, but we decided that it is a totally unique type of event with different staff, logistics, equipment, etc. We wanted our clients to know we didn’t just put inflatables in a field and call it team-building. The equipment, staffing, and the entire agenda of the event is custom created for each client’s needs and goals.

Last year, we started VIE Events (Visually Interactive Entertainment). We moved some of Fun Productions’ equipment into this division and also invested in many new pieces that fit this line. This company is all of the promotional and higher-tech items like Virtual Graffiti Wall, PopNoggins, green-screen photos, LED dance floor and bars, etc. 

COM+E: Has the effort paid off?
DA: It has been some extra work getting everything separated, as these are distinct companies and not divisions. From a marketing standpoint, just having the new websites and new printed materials as well as salespeople for these new entities has made a huge difference to the overall bottom line and really increased revenue in the new entities. So, all in all, it has been great.

There aren’t enough dysphemisms in the English language for 2020. The good news is that the light at the end of the tunnel is coming in 2021, but we still expect to see conferences continue in virtual or hybrid environments. I can safely say that we miss the human element, such as socializing and networking, but I want to acknowledge that there are benefits to virtual.

According to a recent survey by Bizzabo, nearly two-thirds of event marketers believe tools to engage virtual attendees will play a key role in 2021.

 

With restrictions across the country in a state of constant flux, not everyone is ready to jump back into meeting in person. While some planners are eager to get back to “normal,” the long-term adjustment to new protocols and potential risks make some hesitant to gather.

While wearing masks and social distancing can help keep attendees safe, intentional design choices—such as including natureinspired elements and materials and plenty of plants—can also help calm attendees.

 

With executive orders and restrictions across the country in a state of constant flux, not everyone is ready to jump back into meeting in person. While some planners are eager to get back to “normal,” the long-term adjustment to new meeting protocols and potential risks make some hesitant to gather.

While wearing masks and social distancing can help keep attendees safe, intentional design choices—such as including nature-inspired elements and materials and plenty of plants—can also help to calm attendees.