Salt Lake City will be hosting the American Society of Association Executives (ASAE) Great Ideas Conference in 2020, 2021 and 2022. The Great Ideas Conference is a flagship event for association professionals from around the world who come to connect, learn and collaborate. With approximately 500 attendees, the conference will provide a retreat-like setting for professionals to advance new ideas by working together.
ASAE selected Salt Lake City because of Visit Salt Lake's reputation as an innovative, forward-thinking Destination Marketing Organization. The conference will be held at The Grand America, Salt Lake City's premiere luxury hotel.
"We won the bid to host this prestigious conference due in large part to our community's well-earned reputation," says Scott Beck, Visit Salt Lake president and CEO. "Salt Lake epitomizes the Great Ideas Conference's reason for being--a community that connects and collaborates--and welcoming its attendees to our destination over a three-year period will undoubtedly have a significant impact on future business for the Salt Palace Convention Center, hotels and other Salt Lake County businesses."