• atlas3D Sells Event Space & Improve Guest Experiences Through Virtual Platforms

    FROM THE Winter 2017 ISSUE

Software and services company concept3D is redefining the virtual tour experience with its new platform. Unlike other interactive maps and virtual tours, atlas3D allows event space marketers to create a fully immersive digital experience to more specifically fit guests’ needs. atlas3D helps marketers sell their event space, as well as vastly improve their guests’ experience at the event. While other maps are set in a fixed space, atlas3D allows guests to zoom in or out as much as they need to, including searching for rooms and seats within the building, or even restaurants and hotels around the area.

“The best way to sell a space in a virtual/ online world is to have a really good representation of what your space is. You need to be able to map the outside and surrounding areas of the event space, as well as the interiors of the space,” says Chris Munz, vice president of business development at concept3D. “We’re looking to immerse customers into these spaces—before, during and after the event. Ultimately [atlas3D] will help facilities set themselves apart and put themselves in the next stage of technology advances”

Virtual tours, video, contact information and the integration of third-party feeds can all be uploaded to the maps, making atlas3D a one-stop location-based information hub. All of this allows event marketers to create engaging and unique experiences.

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 


The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 


In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.