Attend, which started as an app designed to check in attendees, has expanded to help planners foster engagement and track everything during the planning stages. The company is offering a solution for users who want more connection between planners and their attendees.
“Attend is the only app designed to empower internal members of the event team or sales organization at a company to better engage with event attendees,” says Eric Bisceglia, vice president of product and engineering.
The app gives users the ability to take notes directly and save them in one place, making it easy to stay organized. The newest update, in December, made it easier to track conversations with suppliers and follow up on activities, all from the event floor.
The app also helps businesses increase marketing effectiveness and sales at events. “We make it easy to create a list of favorite registrants,” Bisceglia says, “so that leadership and business development teams can easily manage which of their key prospects or customers are in the room.”