Aurora, Colorado has earned the 33rd ranking on Cvent's list of Top 50 Meeting Destinations in the United States for 2019. This ranking is a nine-point increase from 2018 and a 23-point increase from 2017.
“Over the past two years, Visit Aurora has driven concentrated sales and marketing efforts to provide maximum value to our clients," says Bruce Dalton, President & CEO of Visit Aurora.
Vice President of Marketing for Cvent Hospitality Cloud, Chris McAndrews, says "The city continues to focus on increasing tourism, and these additional marketing and sales efforts are reflected in their rise in rank over the last two years. Our Top Meeting Destinations list has become much more dynamic over the years as more cities look to tap into the booming meetings and events industry, and Aurora's rise to number 33 is a great example of how those efforts can pay off for a destination."
Dalton says the mission of Visit Aurora has shifted to build destination awareness, expand impacts on the meetings and events industry, and develop the destination as a whole. "Our new area of focus includes engaging and educating our community leaders and citizens on the full range of valuable impacts the tourism industry has on quality of life in Aurora,” he adds.
Aurora's small-town charm and modern amenities make it a popular destination for meetings and events, Dalton says.
"From locally-owned breweries and award-winning restaurants to attractions like Stanley Marketplace, Aurora is a client-driven destination with connections to local vendors that can create truly unique meetings and events," says Randi Morritt, director of marketing for Visit Aurora.
Minutes from Denver International Airport, Aurora offers more than 13,000 hotel rooms and one million square feet of meeting space as well as nine championship golf courses and 250 diverse ethnic eateries.
Aurora is looking forward to further development in the northeast corridor and aerotropolis region near Denver International Airport. Plans for the Fitzsimons Innovation Community, including collaboration with the CU Anschutz Medical Campus to create science and technology labs, have begun. As Aurora grows in size, lifestyle communities including Painted Prairie and Aurora Highlands near Denver International Airport have made headway on their planning process. The airport is also undergoing significant renovations to make travel easier and expand facilities.
"Combined, all of these developments mean more opportunity for business and leisure— with easier access than ever before," Morritt says.