• AXS Group Rebrands

     
    POSTED July 25, 2017
     

The event production and destination management company that has served Colorado since 1969 has rebranded itself as Imprint Group.

“We wanted a name that better communicated what we do and who we are,” says Nicole Marsh, CMP, DMCP and partner of Imprint Group. “Our company is special. We have a diverse team with varied skills and infectious personalities. We make the client’s needs and goals our top priority and customize our work to envision and execute events that have their own identity. The client, the venue, the theme, the entertainment, the décor, the food, everything about a given event should come together to create a distinct experience that you haven’t had before – like its own DNA.”

Imprint Group will retain its location in Colorado serving Denver, and now has a location in Florida serving Jacksonville, Orlando and Tampa. Imprint is the preferred partner of the DMC Network in both locations.

Imprint Group will continue to offer the same standard of services as before, including branding and design, destination management, live music and entertainment, production services, teambuilding, and tours and attractions.

AXS Group was the result of a merger nearly four years ago between two longstanding companies in the event industry: The Arrangers, Colorado’s first DMC opened in 1969; and Starkey Productions, an entertainment and production company founded in 2000.

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

Choosing a career in the event industry is not for the faint of heart. Let’s face it: Event planning is stressful. The last-minute changes, demands from clients and surmounting urgency of a quickly approaching event can make it difficult to maintain a healthy work-life balance.

As a new mother, I’m right there with you and need just as much help developing a healthy work-life balance. In my experiences working in events, I’ve found the following to be helpful ways to care for my mental health, despite being in a stressful profession:

 

In light of COVID-19, a survey commissioned by the American Hotel and Lodging Association (AHLA) discovered that 44 percent of Americans are planning leisure trips or overnight travel before the end of 2020.