• AXS Group Rebrands

     
    POSTED July 25, 2017
     

The event production and destination management company that has served Colorado since 1969 has rebranded itself as Imprint Group.

“We wanted a name that better communicated what we do and who we are,” says Nicole Marsh, CMP, DMCP and partner of Imprint Group. “Our company is special. We have a diverse team with varied skills and infectious personalities. We make the client’s needs and goals our top priority and customize our work to envision and execute events that have their own identity. The client, the venue, the theme, the entertainment, the décor, the food, everything about a given event should come together to create a distinct experience that you haven’t had before – like its own DNA.”

Imprint Group will retain its location in Colorado serving Denver, and now has a location in Florida serving Jacksonville, Orlando and Tampa. Imprint is the preferred partner of the DMC Network in both locations.

Imprint Group will continue to offer the same standard of services as before, including branding and design, destination management, live music and entertainment, production services, teambuilding, and tours and attractions.

AXS Group was the result of a merger nearly four years ago between two longstanding companies in the event industry: The Arrangers, Colorado’s first DMC opened in 1969; and Starkey Productions, an entertainment and production company founded in 2000.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?