• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

 

It won’t be quite the same as ordering a pizza or nachos to be delivered to your front door but getting eats at venues is taking a leap toward convenience with a new collaboration: DoorDash has become ASM Global’s “On-Demand Delivery Platform” partner, launching at ASM Global’s top North American arenas, stadiums, theaters, and convention centers in the coming months. The partnership will allow attendees to skip traditional lines by leveraging DoorDash services to order within the arena for pickup.

 

Located on the River Walk, the Hyatt Regency San Antonio Riverwalk has completed its $38 million renovation just in time for its 40thanniversary. The renovation broke ground in December 2021. The hotel’s 602 guestrooms and 28 suites were redesigned to reflect an upscale urban experience.