• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

This September, Los Angeles Airport Marriott is beginning the final stage of their $50-million renovations.  

The redesign includes more than 50,000 square feet of meeting space alongside a maximum capacity of 2,500 people. The hotel will be set to host parties of any nature, including Corporate events, conventions, company retreats, holiday parties, banquets, exhibitions, workshops, and everything in between.  

 

North of Philadelphia, Bucks County is celebrating their record-breaking amount of visitors.  

In 2018, the county welcomed 8.15 million visitors, an increase of 1.6 percent from 2017 and achieved a record-breaking $1.1 billion in total economic impact. With such numbers, the hospitality industry is taking full advantage.  

As Bucks County tourist status rises, for the travelers who are searching for a local experience, Bucks County is filled with breweries, independent restaurants, and hidden gems to visit.  

 

As of August 2019, Detroit’s renowned convention center is officially renamed the TCF Center

The change came in the form of an unprecedented 22-year naming rights deal that will set the venue for financial success in the future, as well as a move toward becoming a self-sustaining facility by 2024.