Times Square just got a bit more exciting with the announcement of The Pod Hotels flagship property, Pod Times Square opening this fall. The Pod Hotel collection’s wildly successful properties will see the addition of Pod Times Square, a BD Hotels property (The Mercer, The Marlton, The Bowery, The Maritime, The Greenwich). The innovative micro-hotel boasts the highest percentage of occupancy across the entire BD Hotels portfolio and will take things a set further this fall right in the center of New York City’s hustle and bustle.
You're at a planning meeting for an upcoming event and the conversation arises about “getting sponsors” to support the event financially with hard dollar (cash) and soft dollar (services) sponsors. For more than 20 years, I’ve been collaborating with sponsors for events and conferences. The most successful sponsor programs always begin by asking, “Why should a company support the event?” Once the answer to that question is crystal clear, strategically developing the target list to contact makes sense and has purpose.