• Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     
  • Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     
  • Bizzabo Study Finds That Event Planners Should Go Mobile

     
    POSTED August 13, 2019
     

Bizzabo, the world's leading end-to-end event success platform, recently released an analytical study that explores the impact of event app adoption. It analyzed more than 70 events across various industries, including publishing, computer software and insurance, and Bizzabo found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and event marketers see a 45 percent increase in attendee engagement when using branded event apps.  

Since people are using mobile apps constantly, Bizzabo knew that apps for events had to keep up the level of customization that people have become accustomed to with everything else on their phones. “At the end of the day, mobile and events go hand-in-hand,” says Alon Waks, vice president of marketing at Bizzabo. “Event apps allow attendees to more effectively network, keeps everyone aware of the latest event updates, and most importantly, provides a rich dataset from which event organizers can draw insights.” 

With Bizzabo’s own Ultra Branded App, “event planners can provide a way for attendees to fully integrate themselves in the event experience,” says Waks. “It’s a solution that allows for brands to customize the design with their own imagery, brand name, and increased networking opportunities.” 

After months of work on this study, Bizzabo has proven that event planners will see new successes if they choose to go mobile, in addition to receiving access to Bizzabo’s full suite of actionable analytics, powerful marketing tools, ticketing, registration tools and attendee experience tools.  

This September, Los Angeles Airport Marriott is beginning the final stage of their $50-million renovations.  

The redesign includes more than 50,000 square feet of meeting space alongside a maximum capacity of 2,500 people. The hotel will be set to host parties of any nature, including Corporate events, conventions, company retreats, holiday parties, banquets, exhibitions, workshops, and everything in between.  

 

North of Philadelphia, Bucks County is celebrating their record-breaking amount of visitors.  

In 2018, the county welcomed 8.15 million visitors, an increase of 1.6 percent from 2017 and achieved a record-breaking $1.1 billion in total economic impact. With such numbers, the hospitality industry is taking full advantage.  

As Bucks County tourist status rises, for the travelers who are searching for a local experience, Bucks County is filled with breweries, independent restaurants, and hidden gems to visit.  

 

As of August 2019, Detroit’s renowned convention center is officially renamed the TCF Center

The change came in the form of an unprecedented 22-year naming rights deal that will set the venue for financial success in the future, as well as a move toward becoming a self-sustaining facility by 2024.