Nathan Flatt, a Sacramento mechanical engineer, and Justin Straub, a marketing and business strategy guru, quit their day jobs last year to concentrate full time on BloomBooth, an innovative collapsible photo booth that is picture perfect for event planners (Straub has since sold his share to Flatt). The mobile contraption can be wheeled into a venue on a utility cart and unfolds into a full-size booth equipped with camera, computer and printer. With the ability to run on battery power as well as from an electrical outlet, the booth is adaptable to both traditional and out-of-the-way venues like rooftops and beaches. BloomBooth can be rented for events (accompanied by a photo concierge from BloomBooth) or leased for long-term use at bars, restaurants and other locations. It’s currently available in Sacramento, Napa, San Diego, Indianapolis and Atlanta, with new distribution points to be added by the end of the year.
Event planners often prepare for the worst, but one thing they likely didn’t anticipate was a global pandemic when selecting event cancellation insurance policies for their 2020 gatherings. Panicked planners began contacting Marcia McKinney, owner of Northeast Insurance Advisors, in late February and early March, but as meetings and events ground to a halt, they were already out of luck.
“It’s kind of like trying to buy homeowner’s insurance as your house is starting to catch fire... it’s too late,” says McKinney.