• Book Recommendation: “Events Spark Change: A Guide to Designing Powerful and Engaging Events”

    The Power of an Event is Undeniable: An industry veteran publishes an inspired guide for event planners.

     
    POSTED October 19, 2018
     

“There’s no denying the power of an event,” says Jennifer Collins, president and CEO of JDC Events. “It’s important to know how to design them properly so that lives can be positively touched and changed. In my new book, readers will explore the ins and outs of how to build engaging, memorable and successful events.”

Collins, who founded JDC Events more than 20 years ago, authored the recently published book, “Events Spark Change: A Guide to Designing Powerful and Engaging Events.” Through JDC Events, Collins seeks to create events that are significant and distinctive for government, nonprofit and corporate clients. Collins business has become the No. 1 ranked meeting and event planning company in the Washington, D.C. area every year for the past 11 years, according to the Washington Business Journal. 

Collins’ guidebook includes 10 chapters, which were written to be understandable and relatable to those in the industry. Within the book, readers will find action plans, worksheets, diagrams and case studies of experiences Collins has had throughout her career. All of this is included in order for Collins to convey real event planning knowledge to readers of her book. Choosing the right type of event, identifying resources for it, engaging stakeholders, soliciting sponsors, and creating an event flow as well as a post-event recap are all topics of discussion included in the new book. 

“Events Spark Change: A Guide to Designing Powerful and Engaging Events” is published by Crescendo Publishing, and is available for Kindle or paperback, which can be purchased on Amazon. 

It can be hard to convince your company to hire an outside organization to plan an annual event. After all, isn’t that your title? Your job? Wouldn’t hiring externally set the tone that you can’t handle your position, or even worse expose you to being obsolete?

However, third party planners aren’t competition or after your job. Here are the top five reasons you should consider hiring a third party for your next event in Colorado or elsewhere.

An Entire Team of Planners

 

Strategic meetings are an asset that can’t be replaced. If a business wants to grow, B2B strategic meetings need to be employed somewhere in the engagement process. These conversations connect executives with customers, prospects, vendors and other stakeholders to increase trust and form valuable relationships.