branding

It’s not just one of those random marketing terms, branding can help make or break your event.

From outside-the-box photo ops to elevating go-tos like balloons, planners share how they are providing their clients with new branding ideas that ‘wow.’  

Mahaffey Fabric Structures—a provider of temporary turnkey structures and shelter solutions in the U.S.—has launched Manhattan Matrix by Mahaffey. The fully-enclosed special event structure is a 50 feet by 82 feet with an all-glass front eave side that evokes a feeling of luxury typically found in permanent installations. It will house large events and was on display at CONEXPO-CON/AGG in Las Vegas March 7–11, 2017.

Meeting Professionals International, the world’s largest meeting and event industry association, has announed an organizational realignment. This includes the introduction of new leadership positions, the reconstruction of teams and their roles, and realignment of management responsibilities, to improve the company’s long-term position.