• CadmiumCD: A Deeper Dive into the Winter 2017 Infographic

     
    POSTED January 16, 2017
     
  • CadmiumCD: A Deeper Dive into the Winter 2017 Infographic

     
    POSTED January 16, 2017
     

In our Winter 2017 issues, we’re featuring the tech companies that were part of the 2016 ibtm America TechCollective in partnership with DAHLIA+. Because we can only fit so much in print, we decided to post an extended interview with Michael Doane, marketing manager, CadmiumCD.

What are some of CadmiumCD’s outstanding features for meeting/event planners?

CadmiumCD was founded in 2000 by husband-wife team Peter and Michelle Wyatt. They were conference attendees bringing home big binders of content (aka Conference Proceedings) and thought there must be a better way to distribute abstracts, presentation slides and speaker bios. They began collecting the data for meeting planners and compiling it digitally on CD. Flash forward to today and CadmiumCD now offers a software platform that allows meeting planners to collect and review submissions, manage speakers and exhibitors, organize conference details and distribute content to attendees via apps and websites.

Do you have any numbers/figures/percentages you can share related to the technology that would interest planners?

CadmiumCD's eventScribe app is great for both attendee networking and educational activities at conferences. It is also consistently rated an average of four to five stars by attendees in the app store. Highlights [of two recent client meetings] include 18,437 personal meetings created among 10,938 users at NAFSA, and 2.4 million slide downloads with more than 25,000 notes taken among 1,931 mobile users at APIC. We also find that most users download and install the app on one-and-a-half to three devices per person on average.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.