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Pasadena Provides Ample Amenities Adjacent to LA

In the early 20th century, Pasadena was an idyllic resort town where wealthy Easterners flocked in winter. Today, the allure remains, and that era’s rich legacy offers a wealth of gorgeous meeting spaces. Beneath a picture-perfect mountain-view setting, with sunny, year-round temps of 75 degrees, even the busiest meeting planners can stop to smell the roses at events in this charming city.

An Out-of-the-Box Marketing Approach

The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

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