While San Diego has long been a destination for leisure travel, the San Diego Tourism Authority’s new meetings and events campaign seeks to target industry professionals and emphasize the coastal city as the “it” spot for professional gatherings.
“There is so much great brain power and innovation in San Diego,” says Kavin Schieferdecker, chief sales officer for the organization. The new campaign, Meet America’s Brightest City, launched mid-2022 and highlights the sunny weather and bright minds of the people that call San Diego home and reflects a sense of growth and sincerity for industry visitors.
“[The goal] is to position San Diego as a great place for corporate events in addition to association meetings,” notes Schieferdecker. With thousands of hotel rooms to choose from and myriad event spaces like the San Diego Convention Center, the campaign only seeks to “[offer] more of a reason to book San Diego.” sandiego.org
