The Anaheim/Orange County Visitor & Convention Bureau (AOCVCB) recently unveiled its new name, Visit Anaheim. After more than 20 years as AOCVCB, the destination marketing organization (DMO) introduced a new brand while encouraging travelers to do what the name suggests: Visit Anaheim.
“A year’s worth of brand exploration, consumer, meetings and travel trade research told us clearly that we needed a name and brand that is reflective of our organization’s mission,” said Jay Burress, president and CEO. “Visit Anaheim is a name that travel enthusiasts and conventioneers can easily find and understand. It evokes a sense of discovery and clearly communicates that we have an incredible, awe-inspiring destination that people should come see for themselves.”
To find a new name and brand, the DMO conducted multiple focus groups within the area to gauge how travelers perceived the destination, which includes Anaheim, Garden Grove and greater Orange County. The findings were clear that the DMO’s travel audiences were not aware of what the destination offers.
Rebranding to Visit Anaheim was a critical first step in better communicating the DMO’s distinct personality. A new logo was designed by MMGY Global, a travel marketing agency. The new Visit Anaheim logo features multiple design elements that pays homage to Anaheim’s past, present and future. The logo’s blue and marigold colors are a tribute to Southern California’s ocean views, blue skies and warm sunny days.
“Our new look is bold, timeless and delights in the uniqueness of Anaheim. It also perfectly encapsulates the next stage we are entering into as an organization,” said Burress. “We are here to help inspire the imagination of every visitor that comes to our destination – whether they’re a sports fan, adrenaline junkie, beach lover, theme park enthusiast or foodie – and change the way they see the world.”
