John “J.T” Thompson has been selected as the new tourism director and chief marketing officer for North Lake Tahoe. Previously the director of tourism for the Sacramento Convention and Visitors Bureau, he replaces Andy Chapman. Thompson’s expertise in tourism marketing includes managing tourism budgets, conducting a team and producing partnerships throughout Gold Country and Central Valley.
“We are thrilled to have J.T. Thompson join our organization,” said Sandy Evans Hall, executive director of the North Lake Tahoe Resort Association. “He will be working with a seasoned marketing team, wonderful agencies and partners, and have the advice and expertise from our marketing committee to help him get up to speed. I have no doubt that he will quickly earn the trust and confidence of the community of North Lake Tahoe and will be a true asset to our region.”
Concluding his work with the Sacramento Convention and Visitors Bureau, Thompson went on to create his own specialty company representing destinations worldwide. He published the Best of California Golf publication along with the California Travel and Tourism Commission, also called Visit California.
