Eva Nineuil shares a glimpse of her creative director role for Proper Hospitality.
French-born Eva Nineuil has been a public relations strategist, event producer and artistic programmer. Now based in Santa Monica, she combines this varied experience in her latest role for Proper Hospitality, which has boutique properties in Santa Monica, San Francisco and Los Angeles as well as Austin, Texas.
CAM+E: What does your job entail?
Nineuil: My main objective is to build Proper a cultural identity. On any given day, I might meet with potential new partners, gather with the event team to execute our on-site programming, and check in with the management team to make sure my creative work is aligned with Proper’s business needs. Other aspects of my job include overseeing public relations, social media, brand experience and content creation for the Proper portfolio.
CAM+E: How does Proper Hospitality differ from other hotel collections?
Nineuil: Our vision is to help people have a life well-lived, offering them something one-of-a-kind that they can’t experience anywhere else. We have so many incredible experiences, including a private tour of the Santa Monica farmers’ market, cooking classes with our award-winning food and beverage partners, sunrise yoga, beach bike tours, surf lessons, and the Sēfari Experience with Jobi Manson, which is a guided practice of inner exploration through water meditation and immersion that takes place at the beach.
CAM+E: What’s an example of Proper’s approach to meetings?
Nineuil: One option we offer at Santa Monica Proper is to begin an evening with cocktails at Palma, the gorgeous lobby bar that features a mural by local artist Ben Medansky. After drinks, guests can move on to a seated pool deck dinner party at Calabra Rooftop, with the ocean as a backdrop.
CAM+E: You created virtual programming, including workout classes and sound bath sessions recorded on property, to share with the community through Instagram during the pandemic. What will guests experience in 2022?
Nineuil: At Santa Monica Proper we’ve launched a pool deck party with cocktails by Madre Mezcal and a DJ playing vinyl only; weekend brunch with a mimosa and bloody mary bar; acoustic music sessions in the rooftop lounge; and a pool deck dinner party with Scribe Winery featuring wine tasting and food pairings.
