It doesn’t get much more hip than the new Hotel Ziggy. Located in the heart of West Hollywood’s Sunset Strip, the 108-room hotel offers what a press release describes as a “modern, counterculture spin.” That rock ’n’ roll vibe includes a bar lined with hundreds of vinyl albums, a record player behind the front desk that plays music spanning every genre, a retractable glass garage door that opens into a music venue called Backbeat, layers of decoupaged walls and ceilings that celebrate musicians past and present, and a memorabilia collection that includes framed legal documents highlighting decades of lawsuits between musicians and record labels. Guests can enjoy the largest saltwater pool in West Hollywood and have access to a Shred Shed that includes electric and acoustic guitars, amps, records, record players, and old-school Sony Walkmans. All the equipment can be borrowed in what the hotel calls the “free the music movement.” To spur creativity, three venues are available for small groups: The Media Room and Boardroom can each accommodate groups up to 10, while the semiprivate fourth-floor lounge has a capacity of 30 for receptions. Catering is available from the on-site B-Side Pizza restaurant.