Natasha Miller, author of “Corporate Event Mastery: Strategies and Solutions to Support Corporate Event Professionals in High-Demand Roles” and CEO of San Francisco-based event-planning company Entire Productions Inc., initially sought to write a book to help her clients navigate systems, processes, and artificial intelligence. While she did include those topics in the book, as she interviewed other planners, she ended up reshaping the focus to something she found a bit more pertinent: making the job easier for overworked planners who love their work. The book is full of ideas to ramp up corporate events, including strategies to increase a client’s return on investment. But Miller also emphasizes the impact of self-confidence and encourages planners to take a seat at the decision-makers’ table. Interviews with planners are sprinkled throughout the book.
“Corporate planners need to be seen and heard,” Miller says. “When they read this book, they will [likely think], ‘Ah, that’s me in the story.’ Readers also might think, ‘Oh, my gosh. I was wondering how to do this, and I didn’t know how to ask.’”
