• Canadian Show Gifts Audience Free Trip to Pittsburgh

     
    POSTED January 7, 2016
     

Much like Oprah’s infamous reveal of free cars to those in her audience in 2004, Marilyn Denis—host of The Marilyn Denis Show—made an exciting announcement.

During her show—based in Canada—Denis explained she would give a Pittsburgh Getaway Package to all 75 audience members. Coordinated by VisitPittsburgh, the gift culminated Denis’ annual “10 Days of Giveaway” series.

The package feature two nights at the Fairmont Pittsburgh Hotel and free airline travel to and from Pittsburgh International Airport courtesy of Porter Airlines Inc.

"The Toronto market is a very important one for us, and we jumped at the opportunity to reach Marilyn Denis' audience," says Matthew Sterne, general manager of the Four Diamond Fairmont Pittsburgh. "We love Marilyn's Pittsburgh connection and know that she is a trusted source in Canada. We also know that visitors need only experience Pittsburgh once to understand what makes our city so special, and we look forward to welcoming these guests to Fairmont Pittsburgh."

The Pittsburgh prize package, which can be redeemed anytime during 2016, also includes complimentary meals and entry fees to some of Pittsburgh’s most unique restaurants and attractions, including:

  • The Andy Warhol Museum 
  • Duquesne Incline 
  • National Aviary 
  • Pittsburgh Tours and More
  • Monterey Bay Restaurant 
  • Church Brew Works 
  • Pamela’s Diner 
  • Primanti Brother's Restaurant 
  • Welcome PITTSBURGH Information Center and Gift Shop 

"This will generate excellent exposure for our city, provide an opportunity for us to share the Pittsburgh story with The Marilyn Denis Show viewers across Canada and to show why our city is being called 'cool,' 'hip' and a 'Must-See Place to Visit,'" says Craig Davis, president/CEO of VisitPittsburgh. "The Marilyn Denis Show wanted their audience to experience some of Marilyn's favorite Pittsburgh restaurants and attractions and to see things that that you can only find in Pittsburgh, and we look forward to welcoming her fans to our city next year."

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?