With the canned wine category booming, longtime Sonoma friends Matthew Allan and Kenny Rochford have launched West + Wilder to offer high quality and accessible wines that can be enjoyed at release and on the go. Their debut collection includes a white and a rosé, as well as sparkling versions of both, with grapes sourced from California, Washington and Oregon. The elegant aluminum cans—three 8.4-ounce cans equal a traditional bottle of wine—are already being offered at high-end venues like the Pebble Beach Resort, The Ritz-Carlton, San Francisco and the Hollywood Bowl. A six-pack—three of two wine varieties—costs $35, a reasonable price for two bottles of wine. A case of 36 cans is $200.
In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.
We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.