With the canned wine category booming, longtime Sonoma friends Matthew Allan and Kenny Rochford have launched West + Wilder to offer high quality and accessible wines that can be enjoyed at release and on the go. Their debut collection includes a white and a rosé, as well as sparkling versions of both, with grapes sourced from California, Washington and Oregon. The elegant aluminum cans—three 8.4-ounce cans equal a traditional bottle of wine—are already being offered at high-end venues like the Pebble Beach Resort, The Ritz-Carlton, San Francisco and the Hollywood Bowl. A six-pack—three of two wine varieties—costs $35, a reasonable price for two bottles of wine. A case of 36 cans is $200.
By the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees.