Radisson, a world-renowned hotel brand, has partnered with The Claridge Hotel in Atlantic City. Now known as The Claridge—A Radisson Hotel, the hotel was built in 1930; the 24-story hotel was known as the Skyscraper by the Sea and is a landmark reminiscent of the Jazz Age.
“We are excited to welcome this iconic and historic hotel to our growing portfolio,” says Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group. “This partnership provides The Claridge access to Radisson’s global reservations systems and marketing efforts and furthers the brand’s commitment to offering locations in key destinations that cater to both leisure and business guests.”
The Claridge recently opened a conference center and a rooftop bar called VUE. They plan to further develop their leisure and meetings business with their latest partnership and through a new marketing plan.
“This new partnership is an exceptional opportunity for The Claridge to grow from a successful independent boutique hotel to a property with global reach in a range of business and leisure markets,” says Cem Erenler, vice president, operations and business development.
Before their partnership, The Claridge was purchased by TJM Properties in 2012, which led to a $25 million renovation. The hotel boasts 500 guest rooms and suites, a restaurant, cocktail lounge, rooftop bar, theater, conference center and 100,000 square feet of meeting and event space.