Cobo Center’s green efforts are landing it new business. The Sustainable Brands conference will relocate to Detroit in 2017, after five years in San Diego.

Cobo achieved the Green Meetings Industry Council’s APEX/ ASTM rigorous standard certification in 2015. (It was just the ninth convention center to do so.) Its green initiatives have been numerous, and the center has earned several awards for its efforts, including the 2015 Detroit Free Press Michigan Green Leader Award. It recently added food composting to its sustainability program.

Sustainable Brands is an industry leader in reducing the environmental impact of its conferences. It was the first event organizer to meet the ISO 20121 Standard requiring such organizers to identify the effects their activities have on the environment.

Cobo Center’s five-year renovation included technology upgrades intended to reduce events’ environmental impact, such as its exterior digital signs and room message boards. Greg Sandy, Cobo’s director of sales and event services, says the center considers its sustainability measures part of its technology offering.

The Sustainable Brands conference is part of Cobo’s overall business growth. The first half of fiscal year 2016 saw a 15 percent growth in revenue over the same period in 2015. 

For professional speakers, engaging with an audience can begin months before stepping out onto the stage. 

Their first audience interaction might come through a teaser video in an event promotion email, says professional speaker and author David Fisher. Or they might also begin cross promoting the event on social media, according to Rich Gibbons, president of SpeakInc., a company that books event speakers and headline entertainers.

 

“You talk. We draw. It’s awesome.” That’s the motto of Ink Factory, a live visual note-taking company in Chicago. The company literally brings meeting notes to life during events by illustrating key points from a company’s keynote speaker, discussion or meeting. Visuals help engage audiences, employees and clients so they can better remember and identify with a business’ mission. As the speaker talks, Ink Factory’s artists draw, and the result is a summary of the discussion in innovative text and visuals.

 

Corporate meetings just got a whole lot healthier thanks to KitcheNet, a Chicago-based company delivering fresh produce to corporate clients to promote employee wellness.

Founded in 2017 by Trista Li, KitcheNet offers services for corporate offices, meetings, snack breaks, retreats and more, allowing clients the option of healthy eating during the work day.