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Innovative Recycling Option at Red Rocks Amphitheatre

Watch recycling of Ball Aluminum Cups in action with new RVM

By Beth Buehler

Red Rocks Reverse Vending Machine, October 2023
Red Rocks reverse vending machine || Courtesy of Red Rocks and Cycle Staff Team Members

Ball Aluminum Cups installed a Cycle reverse vending machine (RVM) on the Top Plaza at Red Rocks Amphitheatre in early October. The company has been a sustainability partner of Red Rocks and Denver Arts & Venues since 2021 and has helped eliminate millions of single-use cans, cups, and bottles every year. The machine will be available at Red Rocks through Nov. 12, when the 2023 concert season wraps up.

Ball Corporation, headquartered in Westminster, Colorado, is a global provider of sustainable aluminum beverage packaging, including five sizes of Ball Aluminum Cups, which are composed of 90% recycled content. The company worked with RVM provider Cycle, powered by RTS, to both increase recycling rates at Red Rocks and educate consumers about the benefits of using aluminum.

To watch the new innovative recycling option at Red Rocks Amphitheatre in action, guests simply insert their Ball Aluminum Cup, aluminum can or aluminum bottle into the front of the RVM, which uses a conveyor belt to scan, crush, and sort the aluminum packaging. Once the items are sorted, users can scan a QR code to enter a chance to win Red Rocks merchandise.

Cycle, powered by RTS, also has machines at Lincoln Financial Field in Philadelphia and Nationals Park in Washington, D.C., among other places.

With more than 1 million visitors annually, Red Rocks strives to reduce landfill waste by also using a three-bin waste collection system and an employee waste-sorting team to maximize recycling rates. Denver Arts & Venues, a City and County of Denver agency, also responsible for operating the Denver Performing Arts ComplexColorado Convention Center, and Denver Coliseum.