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Non Plus Ultra Adds El Jebel to Denver Event Venues

California company continues repurposing vacant spaces into vibrant gathering places

By Beth Buehler

Non Plus Ultra - El Jebel Exterior
Non Plus Ultra is readying the El Jebel building in Denver for hosting events. || Courtesy of Non Plus Ultra

If there is a classic Denver building that is currently sitting empty waiting for a purpose, there is a company waiting in the wings to share a vision with building owners. The El Jebel building has been added to the Non Plus Ultra portfolio of Denver event venues. The San Francisco-based enterprise has excelled at repurposing iconic but dormant real estate into outstanding places to book for public, private, and exhibition events.

Previously known as El Jebel Temple and Sherman Street Event Center, this historical gem was constructed in 1907 and has long been recognized as one of Denver’s top five architecturally significant buildings. Located on the corner of 18th Street and Sherman Avenue, just outside of downtown Denver, El Jebel has two opulent ballrooms, a spacious amphitheater, and a variety of lavishly designed spaces, each representing a different era in architectural design.

Non Plus Ultra - El Jebel Building Architectural Details
Architectural details on the El Jebel building || Courtesy of Non Plus Ultra

The Non Plus Ultra team is getting the El Jebel space event-ready again as it adds the property to its Denver portfolio and is dedicated to preserving the structure’s historical significance.

“El Jebel is truly one-of-a-kind and perfectly embodies Non Plus Ultra’s mission of adaptive reuse, breathing new life into iconic spaces,” says CEO Jordan Langer. “We are tremendously proud and excited to bring such a special historic venue back to the people of Denver.”

Non Plus Ultra has successfully revitalized and currently manages four other Denver venues: The Arch, The Brighton, The Broadway, and Sports Castle (formerly the Sports Authority headquarters). The company partners with event producers, global brands, and talented creators to produce experiences, large-scale events, and community activations.