The Ranch, a healthy lifestyle company, has introduced three custom group experiences at The Ranch 4.0 at Four Seasons Hotel Westlake Village in California. The new packages incorporate the core elements of The Ranch’s signature program—hiking, rest, strength conditioning, massages and yoga—with custom programming to suit a group’s individual needs, four-day stays at the Four Seasons and a daily diet of fresh vegetarian fare. Leading & Clean Eating is a culinary adventure that explores signature plant-based cuisine, while C-Suite Retreat combines in-depth medical testing from the California Health & Longevity Institute and attendees gaining a better sense of their personal health and creating a work/life balance. The third, Strength in Numbers, is a fitness-oriented approach aimed at strengthening the body, clearing the mind and encouraging camaraderie and teamwork.
In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.
We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.