• CWT Meetings & Events Names Minneapolis a Destination on the Rise for 2020

     
    POSTED September 23, 2019
     

Due to its influx of new hotels and venues, hosting of major events like the Super Bowl LII, vibrant music and food scene, and value, Minneapolis has been named a destination on the rise in 2020 by CWT Meetings & Events.

"The brand of the Bold North as a great destination which delivers a great experience – regardless of the weather – truly does aid in selling the Twin Cities," says Beau Ballin, commercial leader, North America, CWT Meetings & Events.

As the 13th largest metropolitan economy in the U.S., Minneapolis boasts more than just a unique cityscape. "The great outdoors, 10,000 lakes and Mall of America continue to be the backdrop for attracting events," Ballin says.

Tourism in Minneapolis continues to grow as the city is consistently ranked a top place to live and work, plus it was named a top outdoor city and ranked the healthiest city in North America by Forbes.

"Those who visit Minneapolis for national events or business meetings show a large propensity to return on personal vacation," Ballin says. "A vibrant city, world-class dining, local and national theatre, a growing list of business and boutique hotels against the backdrop of seasonally-inspired outdoor experiences have proven to be a significant draw. And of course, the Mall of America continues to pull in tourism from around the globe."

Though Minneapolis continues to struggle with being relatively unknown and perceived as having a short season due to its record-breaking cold spells, Ballin says the city's greatest strengths reside in its great air lift, strong service mindset and ability to surprise and delight as a destination.

"The addition of luxury supply and additional boutique hotels round out gaps the Twin Cities has historically had and definitely improves our attractiveness as an event destination," Ballin adds. "The Canopy by Hilton, the Hewing Hotel, The JW Marriott and the June announcement of a Four Seasons opening in 2022 in downtown Minneapolis are cause for excitement in a city previously dominated by 3-star business hotels."

A prime site for conventions, trade shows and exhibitions, the Los Angeles Convention Center (LACC) recognizes that it has a unique opportunity to impact the lives of millions of guests and community members that step through its doors every year. That’s why the center has recently collected and donated 14.1 tons of remaining event items and 12 tons of carpet to various Los Angeles-based nonprofit organizations, in alignment with their commitment to zero-waste initiatives.

 

As with most facets of the meetings and events industry, the art of managing an event budget is a true balancing act. And while it’s easy to get wrapped up in the nitty-gritty, Eventbrite revealed a pleasant surprise in its 2018 Pulse Report (which surveyed 1,200 planners), finding that event budgets overall appear to be on the rise. But where exactly are those budget dollars going these days and how can planners best spend to craft memorable moments?

 

According to the Illinois Department of Agriculture, about 1.5 million Illinois workers are employed in the food and fiber system, ranking it as one of the top states in dependency on agriculture. The state’s 72,500 farms utilize 75 percent of Illinois land, including some of the most fertile soil in the world. While nicknamed “The Prairie State,” Illinois is truly a land of plenty and a hub for agritourism—with some of the largest agriculture-focused events (holding the potential for major economic impact) taking place inside its borders.