Detroit Metro Convention & Visitors Bureau
The Detroit Metro Convention & Visitors Bureau (DMCVB) traditionally unveils its latest marketing plan, which includes departmental objectives and strategies, during its annual membership meeting every January. This year’s event at MotorCity Casino Hotel’s Sound Board drew hundreds to hear the bureau’s recap of 2017, projections for the future and new ads.
Its next-generation ad campaign, themed Detroit: It’s Go Time, now appears in a variety of offline and online media in key markets, including Chicago, Cincinnati, Columbus, Cleveland and Indianapolis.
With 11 new private event venues, the arena is providing a catalyst for the city’s growth