• Discover Los Angeles Launches Innovative Virtual Reality Platform

     
    POSTED October 28, 2016
     

During this year’s IMEX America in Las Vegas Oct. 18–20, the  Los Angeles Tourism & Convention Board launched Virtual Discovery L.A., a virtual reality travel platform that gives meeting professionals an immersive 360-degree viewing experience of 50-plus  venues and locations across Los Angeles—the most comprehensive virtual tour of any place on the planet.  

In partnership with XplorIt—a virtual technology-focused company—L.A. Tourism’s new program takes meeting professionals throughout the city’s attractions and popular destinations to help plan prospective meetings, receptions and events in Los Angeles. Venues such as L.A. LIVE, Walt Disney Concert Hall, Getty Center, The Studios at Paramount, Warner Bros. Studio Tour Hollywood, Petersen Automotive Museum and L.A. Memorial Coliseum can be found in the platform.

Up-to-date information such as venue capacities and square footage is available for each virtual location along with insightful video vignettes. The platform can be viewed directly on a smartphone, desktop or tablet, and also used with a VR viewer such as Google Cardboard. 

Virtual Discovery L.A. will soon be accessible through L.A. Tourism’s forthcoming free mobile application. The app, which will debut in early November 2016, will reflect the website’s design and features for meeting professionals who want to conduct business in Los Angeles directly from their smartphone or tablet.

“Following last year’s launch of our acclaimed meetla.com website, L.A. Tourism continues to elevate the destination’s meeting planning process with an immersive virtual travel experience for all generations of the meeting community,” says Darren K. Green, senior vice president of sales, L.A. Tourism. “Planners can use Virtual Discovery L.A. to conveniently explore a variety of L.A.’s premier venues in a virtual setting and easily navigate the regions of Los Angeles like never before.”

Virtual Discovery L.A. can be accessed by visiting http://bit.ly/virtualLA.

 

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.